The Effect Of A Good Business Card Design Part I
A good design is mandatory when creating a business card. This article will help you formulate an attractive card.
The minimum amount of work necessary to create an effective business card: one that not only clearly shows your contacts how to get in touch with you, but also gives them some incentive to do so by giving them a sense of what your business is all about. The next factor in creating an effective business card–literally, designing for effect–is the icing on the cake baked by the first two factors. You already have a business card that does an adequate job. What designing for effect gives you, however, is a business card that does a superlative job–one that not only gives your clients an incentive to contact you, but one that makes them remember you, appreciate you, and above all makes them likely to contact you before they contact anyone else.
While these factors place certain limits on what you should and shouldn’t do with your business card–you should include your contact information; you shouldn’t include so much text that your client is bewildered–the next factor is limited only by your imagination and your printing budget. There is no template for designing a memorable business card, and there shouldn’t be: the entire point is to make your business card stand out from the rest.
There are, however, two major approaches you can take when designing a business card for effect: designing to impress, and designing to delight.
